7 steps to designing kits like a pro

Maybe you're already a kit designer? Perhaps you've always loved kits but just didn't know where to start?

Sportswear industry leaders Craig Buglass and Rob Warner teach you the seven steps to designing elite football kits. With a combined 40 years experience at Nike, Puma and Umbro, and a World Cup-winning shirt each, there's nobody better to learn from.


Rob Warner

Craig on Rob -

"My first encounter with Rob was a strange one - I had just been appointed Global Creative Director for Puma’s apparel collections, but Rob was about to leave Puma for Nike.

The headhunter brokering the deal told me to check him out as she thought I'd like him and that he was an asset to the brand.

So, I'm at Puma's Global Sales meeting in Frankfurt and there was Rob on stage, presenting his latest creative vision for Puma Football to 600 people - blowing the whole room away aged just 25.

I told the headhunter "he’s going nowhere" and made a deal to keep him at Puma (not many people knew that, until now!).

We soon became lifelong friends and together have created some of the most innovative products to grace our industry.

Rob’s been a rock for me since and I learn from him every day."

Craig Buglass

Rob on Craig -

"Craig and I had a lot of mutual contacts in the industry before we ever met. I'd heard great things about him, personally and professionally, and I knew he was someone I'd get on with.

At first he was my boss at Puma, but we had a unique relationship - being able to socialise whilst still respecting each other's roles and perspectives in the office. Most of the time!

In the years after Puma we partnered again on a couple of projects before the stars aligned in 2016 and we went into business together. First with our design agency, and now the Academy.

We've been friends for over 15 years now, but he still never ceases to amaze me with his incisive thinking, human approach and great sense of humour."

Learn from the best

Craig Buglass and Rob Warner designed consecutive World Cup winners - Brazil 02 and Italy 06. Between them they have over 40 yrs industry experience.

Bring it to life

Using the downloadable workbook, you can bring your learning to life by creating a concept and designing a full kit collection for elite athletes.

Design kits like a pro

By following the 7 steps on this course and putting your learning into practice, you'll be able to design elite football kits just like the pros.

The Course Curriculum

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  Meet your tutors
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  1 - The History of Kits
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  2 - Why Do Kits Exist?
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  3 - The Brand / Club Relationship
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  4 - What Can Get In The Way?
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  5 - Concept Creation
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  6 - Designing For Excellence
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  7 - Presentation
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  Now what?
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  The Final Whistle
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Frequently Asked Questions

Does the course start immediately?

Sort of. You will have access to the full course as soon as you enrol, but it's not time bound - there's no commitment from you to have it finished by a certain date. You may want to race through it in the first week, or wait a while before you get started and take a break in the middle. It's up to you.

How does it work, then?

All of the lectures are either video, audio, written or downloadable PDFs. That means you can go at your own pace and at times that suit you. You'll never be worried about missing a lecture or having commit to certain dates and times.

So, how long will it take me to complete the course?

That'll be entirely up to you. If you're taking notes, following the workbook and completing the project that goes with it you might choose to dedicate several weeks to it.

Wait, there's a project?

Only if you want to do it! You have the opportunity to put your learning into practice by building a concept and designing a collection. All projects submitted to Spark Design Academy will receive feedback from Rob and Craig.

What if I can't pay the fee all at once?

We know the world is a strange place at the moment, so we've created an option for monthly payments to make the course as accessible as possible.

What if I'm not happy with the course?

Whilst we're confident you'll love the transformation to get you designing kits like a pro, if you're not happy just let us know within 30 days for your money back.

Para nuestras amigas/amigos de habla hispana…

*Sabemos que muchos de nuestros suscriptores hablan español y preferirían hacer el curso en español. Tan pronto como el curso esté en vivo, lo haremos traducido al español, y también se agregarán subtítulos a los videos. Es solo cuestión de tiempo. Si te registras en el curso antes de que se cargue el contenido en español, no te preocupes, todos los estudiantes recibirán una notificación y acceso inmediato tan pronto como esté listo. No se pierda su descuento el lunes: regístrese con la confianza de que la versión en español estará aquí pronto.

Spark Design Academy is a trading name of Spark Design Academy Holdings Ltd | Company Reg No. 14204279.
Registered address: HWCA, Pacific Chambers, 11-13 Victoria St, Liverpool, L2 5QQ, England.

All courses include a 30-day satisfaction guarantee
For customer service contact - [email protected]