Storytelling | Spark Design Academy

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Football Kit Design - From Concept To Reality

Introduction

Welcome to the course (0:58)
Your 7 steps to designing kits like a pro
Bringing the course to life
Download the course workbook
Important words and phrases

Meet your tutors

Craig Buglass and Rob Warner
How did Rob and Craig get into kit design? (1:25)
Is there a degree course for football kits? (2:04)
What's the difference between kit design and clothing design? (3:29)
Rob and Craig's greatest achievements (3:31)
What are Craig and Rob less proud of? (2:17)

1 - The History of Kits

An introduction to the history of kits (0:44)
A brief history of kit design (2:26)
Creating the future from the past

2 - Why Do Kits Exist?

An introduction to the purpose of football kits (0:51)
Innovation (8:26)
The marketing value of kits
Culture and identity
Cold, hard cash

3 - The Brand / Club Relationship

An introduction to brand and club relationships (0:45)
Brand and club dynamics (5:55)
Who is involved? (3:41)

4 - What Can Get In The Way?

An introduction to the challenges of kit design (1:04)
Rules and regulations
Cost and pricing
Calendars and timelines
Production problems (1:40)
The Unpredictable (1:36)
The voice of the fans

5 - Concept Creation

An introduction to concept creation (1:18)
Starting with the end in mind (5:01)
Tales of the unexpected (4:24)
Storytelling (6:34)
New York Cosmos - The Blackout (2:06)
The Fabric of England - Peter Saville (2:17)
An example kit strategy
An example strategic presentation

6 - Designing For Excellence

Introduction to designing for excellence (0:57)
Software overview
Zero distractions
The Football Factory (5:34)
Eye-catching aesthetic (2:32)
Graphics
Attention to detail
A life in design - Stewart Scott-Curran
A life in design - Rory McCoole

7 - Presentation

An introduction to presentations (1:09)
Telling the story - Nike / Man Utd (9:22)
Telling the story - Umbro / Man City (10:59)
Selling the dream (8:18)
An example team presentation

Now what?

Product development
Navigating the process
Spending your dollars (5:49)
Example tech packs

The Final Whistle

Submitting your project
Until next time... (1:15)
Campioni del Mondo (0:52)

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Storytelling

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