The 7 stages of memorable kit design

There's never been a more exciting time to be a lover of football shirts.

But there's a big difference between the daytrippers and the ultras in the world of collecting.

With a combined 40 years experience at Nike, Puma and Umbro, and a World Cup-winning shirt each, Craig Buglass and Rob Warner are the best people to show you the seven stages of designing your favourite football kits.


Rob Warner

Craig on Rob -

"My first encounter with Rob was a strange one - I had just been appointed Global Creative Director for Puma’s apparel collections, but Rob was about to leave Puma for Nike.

The headhunter brokering the deal told me to check him out as she thought I'd like him and that he was an asset to the brand.

So, I'm at Puma's Global Sales meeting in Frankfurt and there was Rob on stage, presenting his latest creative vision for Puma Football to 600 people - blowing the whole room away aged just 25.

I told the headhunter "he’s going nowhere" and made a deal to keep him at Puma (not many people knew that, until now!).

We soon became lifelong friends and together have created some of the most innovative products to grace our industry.

Rob’s been a rock for me since and I learn from him every day."

Craig Buglass

Rob on Craig -

"Craig and I had a lot of mutual contacts in the industry before we ever met. I'd heard great things about him, personally and professionally, and I knew he was someone I'd get on with.

At first he was my boss at Puma, but we had a unique relationship - being able to socialise whilst still respecting each other's roles and perspectives in the office. Most of the time!

In the years after Puma we partnered again on a couple of projects before the stars aligned in 2016 and we went into business together. First with our design agency, and now the Academy.

We've been friends for over 15 years now, but he still never ceases to amaze me with his incisive thinking, human approach and great sense of humour."

Learn from the best

Craig Buglass and Rob Warner designed consecutive World Cup winners - Brazil 02 and Italy 06. Between them they have over 40 yrs industry experience.

Hear the secrets

Get insider information and in-depth explanations of the practices and processes adopted by the world's most illustrious sporting institutions.

Know it all

Learn about the 7 stages of world-class kit design, giving you a rich insight into an iconic part of the footballing world that is so rarely uncovered.

The Course Curriculum

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  Meet your tutors
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  1 - The History of Kits
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  2 - Why Do Kits Exist?
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  3 - The Brand / Club Relationship
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  4 - What Can Get In The Way?
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  5 - Concept Creation
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  6 - Designing For Excellence
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  7 - Presentation
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  The Final Whistle
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Choose a Pricing Option

Frequently Asked Questions

Does the course start immediately?

Sort of. You will have access to the full course as soon as you enrol, but it's not time-bound - there's no commitment from you to have it finished by a certain date. You may want to race through it in the first week or wait a while before you get started and take a break in the middle. It's up to you.

How does it work, then?

All of the lectures are either video, audio, written or downloadable PDFs. That means you can go at your own pace and at times that suit you. You'll never be worried about missing a lecture or having to commit to certain dates and times.

So, how long will it take me to complete the course?

That'll be entirely up to you. If you're taking notes and joining the exclusive community on our Discord server, you might choose to dedicate several weeks to it.

What if I can't pay the fee all at once?

We know the world is a strange place at the moment, so we've created an option for monthly payments to make the course as accessible as possible.

What if I'm not happy with the course?

Whilst we're confident you'll love the transformation from casual kit fan to football shirt conoisseur, if you're not happy just let us know within 30 days for your money back.

Spark Design Academy is a trading name of Spark Consulting International Ltd | Company Reg No. 10163550.
Registered address: St Matthew's House, Haugh Lane, Hexham, Northumberland, NE46 3PU, England.

All courses include a 30-day satisfaction guarantee
For customer service contact - [email protected]