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Football Kit Design - The Collectors Edition
Introduction
Welcome to the course (0:58)
The Collectors Lounge
Important words and phrases
Meet your tutors
Craig Buglass and Rob Warner
How did Rob and Craig get into kit design? (1:25)
Is there a degree course for football kits? (2:04)
What's the difference between kit design and clothing design? (3:29)
Rob and Craig's greatest achievements (3:31)
What are Craig and Rob less proud of? (2:17)
1 - The History of Kits
An introduction to the history of kits (0:44)
A brief history of kit design (2:26)
Creating the future from the past
2 - Why Do Kits Exist?
An introduction to the purpose of football kits (0:51)
Innovation (8:26)
The marketing value of kits
Culture and identity
Cold, hard cash
3 - The Brand / Club Relationship
An introduction to brand and club relationships (0:45)
Brand and club dynamics (5:55)
Who is involved? (3:41)
4 - What Can Get In The Way?
An introduction to the challenges of kit design (1:04)
Rules and regulations
Cost and pricing
Production problems (1:40)
The voice of the fans
5 - Concept Creation
An introduction to concept creation (1:18)
Tales of the unexpected (4:24)
Storytelling (6:34)
New York Cosmos - The Blackout (2:06)
The Fabric of England - Peter Saville (2:17)
6 - Designing For Excellence
Introduction to designing for excellence (0:57)
The Football Factory (5:34)
Eye-catching aesthetic (2:32)
Graphics
Attention to detail
A life in design - Stewart Scott-Curran
7 - Presentation
An introduction to presentations (1:09)
Selling the dream (8:18)
An example team presentation
The Final Whistle
Until next time... (1:15)
Campioni del Mondo (0:52)
Teach online with
Brand and club dynamics
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